# Lars Püss new Senior Director Public Affairs Nordics & Canada at STARK

- Source: Nordic Defence Sector (https://nordicdefencesector.com)
- Canonical URL: https://nordicdefencesector.com/en/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark
- Published: 2026-10-30
- Author: Jacob Wollheim
- Type: Appointment interview · Section: Career · Country: international
- Language: en — machine translation from sv; the sv version is authoritative: https://nordicdefencesector.com/sv/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md
- Also available in: de (https://nordicdefencesector.com/de/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), dk (https://nordicdefencesector.com/dk/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), es (https://nordicdefencesector.com/es/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), fi (https://nordicdefencesector.com/fi/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), fr (https://nordicdefencesector.com/fr/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), it (https://nordicdefencesector.com/it/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), no (https://nordicdefencesector.com/no/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md), pl (https://nordicdefencesector.com/pl/article/lars-pss-new-senior-director-public-affairs-nordics-canada-at-stark.md)
- Tags: stark, moderaterna, swedish parliament, defence committee, nordic council, ukraine, unmanned systems, sweden, nordic region, baltic states

> Lars Püss, a former Moderate Party member of the Riksdag, is taking up the position of Senior Director Public Affairs Nordics & Canada at STARK. In his new role, he will build relationships with politics, the defence sector and industry in the Nordic region and the Baltics in order to strengthen the region's defence capability through the company's technology.

![Lars Püss new Senior Director Public Affairs Nordics & Canada at STARK](https://imagedelivery.net/XO8UY-c6-LfWgEjQsN8IQw/97b4bd90-fb54-48df-08be-2d9d43a9b100/public)
*Lars Püss new Senior Director Public Affairs Nordics & Canada at STARK · STARK*

**What is your background?**

I have worked in politics for the past 20 years, the last eight of them as a Member of the Swedish Parliament for the Moderate Party, including more than six years as a member of the Defence Committee. During my time in parliament, I worked primarily on Sweden's defence and security policy, the development of the defence industry, and Nordic cooperation within the Nordic Council. Before that, I worked in investment banking. However, I began my career at an American software company, so it is somewhat fitting that the circle has closed, given the significant IT content in STARK's products.

**Why did you choose to work in the defence sector?**

Defence and security issues have engaged me for a long time, and in today's world they feel more important than ever. When the opportunity arose to continue working on these issues from the industry side, it therefore felt very natural. I was drawn to the chance to contribute to concrete solutions and to work closely with the technological development that strengthens the security of Sweden and Europe.

**What made you accept the role of Senior Director of Public Affairs, responsible for the Nordic and Baltic region, at STARK?**

What appealed to me most was the combination of people, technology and societal benefit. STARK is a young and rapidly growing European company with high ambitions and a clear purpose. Developments in Ukraine have shown the decisive importance of unmanned systems and new technology on the modern battlefield, and I look forward to contributing to the company's continued development in our part of Europe.

**What does your new position involve?**

I will be building and developing STARK's relationships with politics, the defence sector and the business community in the Nordic and Baltic region. An important part of the role will also be to raise awareness of the company and to engage in dialogue about how STARK's technology can contribute to the region's defence capability and industrial capacity.

**What is at the top of your agenda for the next six months?**

The first period will mainly be about getting to know the organisation, meeting partners and building long-term relationships in the Nordic and Baltic region. STARK is still a relatively new company in many markets, which also presents significant opportunities. I look forward to telling people more about who we are, what we are developing together with our partners, and how we can help strengthen the region's defence capability going forward.

## FAQ

**Who is Lars Püss and what is his background?**

Lars Püss has worked in politics for 20 years, including eight years as a Member of the Swedish Parliament for the Moderate Party and over six years on the Parliamentary Defence Committee. He worked on Sweden's defence and security policy, the development of the defence industry, and Nordic cooperation within the Nordic Council. Previously, he worked in investment banking and began his career at an American software company. Last fact-checked: 2026-10-30.

**What does Lars Püss' new role at Stark involve?**

As Senior Director Public Affairs Nordics & Canada, Lars Püss will build and develop Stark's relationships with politics, the defence sector, and industry in the Nordic and Baltic regions. An important part of the role is to increase awareness of the company and engage in dialogue about how Stark's technology can strengthen the region's defence capability and industrial capacity. Last fact-checked: 2026-10-30.

**Why did Lars Püss choose to work in the defence sector?**

Defence and security issues have engaged Lars Püss for a long time, and he believes they feel more important than ever given the current state of the world. The opportunity to continue working on these issues from the industry side felt natural, and he was drawn to contributing to solutions close to technological development that strengthen the security of Sweden and Europe. Last fact-checked: 2026-10-30.

**What attracted Lars Püss to accept the role at Stark?**

What attracted him was the combination of people, technology, and societal benefit at Stark, which is described as a young and rapidly growing European company with high ambitions. Developments in Ukraine have shown the decisive importance of unmanned systems and new technology on the modern battlefield, which he looks forward to contributing to in Europe. Last fact-checked: 2026-10-30.

**What is at the top of Lars Püss' agenda for the next six months?**

The initial period will involve getting to know the organisation, meeting partners, and building long-term relationships in the Nordic and Baltic regions. Since Stark is still a relatively new company in many markets, he sees great opportunities to communicate about the company and how it can strengthen the region's defence capability. Last fact-checked: 2026-10-30.

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